View Full Version : Future of advertising?


Brian Drysdale
May 16th, 2013, 06:11 AM
I gather this video is ever changing. Not sure by how much, but the time and date seems to keep current.

Art, Copy & Code (http://www.artcopycode.com/#/film)

Mark Ahrens
May 16th, 2013, 06:21 AM
Impressive. Ok, smart guys, how do they integrate realtime client location and time into the video?
Javascript query sent to special software to generate the location/time frames?

Noa Put
May 16th, 2013, 06:37 AM
Funny, the location that appears on the car window: "oud-turnhout" is just around my corner :)

Bob Willis
May 16th, 2013, 01:47 PM
Google will "try" to be a part of everything.

David Barnett
May 16th, 2013, 07:47 PM
Impressive. Ok, smart guys, how do they integrate realtime client location and time into the video?
Javascript query sent to special software to generate the location/time frames?

Probably. Some sort of Get/Return type function. Pretty cool stuff actually. Cable companies can actually use Ad Tag/Ad Copy pretty well so that commercials like Insurance companies will end with "Call your local Allstate Agent now" and have a guys name & #. Well, the commercial airs all over your cities region, but it's electronically sending out 30 or so different agents end tags to various headends. I think it can go further, more detailed, but there hasn't been much need.

The ultimate goal probably for Google is to determine if your male/female, approx age, married single etc.... Facebook has that data, which is part why they are so valuable, people volunteer that stuff on the site. Other businesses data mine for it.