View Full Version : Commmercial promoting winery


Kenn Christenson
September 9th, 2005, 10:23 AM
I'm going to be producing a commercial for a local winery to be aired on a national network. Are there any laws regarding the advertising of alcohol that I need to be aware of (disclaimers, etc.?)

Richard Alvarez
September 9th, 2005, 11:04 AM
Don't know for sure, but used to be you couldn't show anyone DRINKING it. But that was long ago when I worked in television. Maybe someone in the As business will jump in.

Steve House
September 10th, 2005, 07:12 AM
Also I think it will depend on where the ad runs. I seem to recall at least at one time you couldn't show someone actually drinking the product on asds in the States but here in Canada and over in Europe I think it's ok.

Bob Costa
September 10th, 2005, 07:43 AM
Check with the network you are going to run the ad on. Laws may not matter as much as their own rules. I just shot a commercial in a bar (not for a bar), and we had to remove every dart board, clock, and bar sign that had a logo on iot, and could not even have alcoholic drinks in the shots.