"The combined company will leverage the strengths of two of the professional photo industry’s leading distributors and allow the sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies, through which the companies worked closely together to develop their brands in the professional photography market."

Full press release located at:

Hasselblad USA and Bron Imaging Group Announce Merger at DVInfo.net (http://www.dvinfo.net/news/hasselblad-usa-and-bron-imaging-group-announce-merger.html)

Now all we need is for Hasselblad to announce they're coming out with 4K movie capability on the Hasselblad H4x/H4d-xx camera's and we'll be good to go :-) I own several Broncolor Studio Packs (Broncolor Scoro A4s) and a super sized 11' umbrella (Broncolor Para 330 FB)!