Here's a sign of the times: Birns & Sawyer, a rental house in Hollywood, has unloaded all their motion picture film cameras and support gear. They've gone fully digital:

Birns & Sawyer Camera Auction | Film and Digital Times: News (http://www.fdtimes.com/news/birns-and-sawyer/birns-sawyer-camera-auction/)

A few lenses and lights also in there. It really depends on the markets they're servicing if film cameras would be worth while for a rental company.