I normally skip over TV ads in full minute jumps (and occasional 30 second corrections). Here's something that now has me wanting to slo-mo instead through the ads for Australian ISP iiNet.

Absolutely brilliant out of the box thinking that makes the best use out of a TVC that I have seen in a long time. Have a read for yourself. Either way they win.

See the news report here: iiNet's Easter egg may breach subliminal ad rules (http://www.brisbanetimes.com.au/technology/technology-news/iinets-easter-egg-may-breach-subliminal-ad-rules-20111026-1mj4a.html)

Andrew