Edward Mendoza
October 12th, 2011, 02:08 PM
We have a client who would like to do an infomercial advertising her dental business. She has stated that a full 30-minute infomercial would be way out of her price range so she was looking for something much more condensed. We suggested perhaps a 2-minute commercial window during a weekend overnight, an idea which she would like to entertain.
As the small production that will be handling this, I'm a little unsure as to the cost we would incur on the client for such a project. I've heard that for a standard 30-minute infomercial program, productions can charge up to $1,000/edited video minute. What would be a fair charge for a 2-minute version? We would probably use a locale which we would already have access to, we would probably use two cameras, it would probably be graphics-intensive, voiceover....very similar to a 30-minute program, but downsized to a couple of minutes. Only the stand-ups will be live-to-tape, while everything else will be composited in post-production. In terms of producing, right now we're thinking 50/50, with the client providing the material and scripting (since she's familiar with the subject matter) while we block everything out and conform scripts to the allotted 2-minutes. We obviously want to make our worth and she seems willing to spend, however we don't want to scare her off either, considering she has to pay for air time as well.
Probably not proper etiquette to talk about dollar figures, so it's ok if we talk ballpark. Never done an infomercial before, so any advice from those with experience would be extremely helpful. Thanks and happy shooting....
As the small production that will be handling this, I'm a little unsure as to the cost we would incur on the client for such a project. I've heard that for a standard 30-minute infomercial program, productions can charge up to $1,000/edited video minute. What would be a fair charge for a 2-minute version? We would probably use a locale which we would already have access to, we would probably use two cameras, it would probably be graphics-intensive, voiceover....very similar to a 30-minute program, but downsized to a couple of minutes. Only the stand-ups will be live-to-tape, while everything else will be composited in post-production. In terms of producing, right now we're thinking 50/50, with the client providing the material and scripting (since she's familiar with the subject matter) while we block everything out and conform scripts to the allotted 2-minutes. We obviously want to make our worth and she seems willing to spend, however we don't want to scare her off either, considering she has to pay for air time as well.
Probably not proper etiquette to talk about dollar figures, so it's ok if we talk ballpark. Never done an infomercial before, so any advice from those with experience would be extremely helpful. Thanks and happy shooting....