i have a client who has approached me about a psa campaign for a not-4-profit with national visibility.

the client is sure they can attract "big names" to volunteer their time to do a psa in support of their mission.

my question is:

a "big name" reading a short script is not too creative.

in fact, i'm not sure the client wants creative, they want the "big name" recognition to be associated with their cause.

can anyone remember, describe, have a link to what they thought was a creative psa which used a "big name"?

thanks in advance to any who care to share.

be well

rob
smalltalk productions

Here's one that comes to mind...

YouTube - (RED) Celebrity Video with Hugh Jackman, Gwen Stefani, Bono & More (http://www.youtube.com/watch?v=gKrtG724Cek&feature=relmfu)

(Couldn't find it on Vimeo...)

adam-

great link!

nice campaign.

i need more.

can anyone top adam's inspired link?

(i hope so.)

thanks in advance for sharing in the conversation

be well

rob
smalltalk productions

Here's another one I saw last night on TV...

YouTube - Halle Berry for Diabetes (http://www.youtube.com/watch?v=t6GxCpDzzlk)

I think you're right that talking head celebrity PSAs aren't usually too creative. But they are ubiquitous. You need the links because....? You're trying to show how uncreative they usually are? To get some ideas? To prove they're everywhere? Not clear on what you're really looking for.

If you watch (or record) any late-night TV, they usually fill all their unsold inventory with stuff like this. Should be an easy matter to find and Google anything you see that's appropriate.

in fact, i'm not sure the client wants creative, they want the "big name" recognition to be associated with their cause.

Of course. People Magazine is not creative at all, but they sell a bazillion copies every month because it's the celebrity that people care about. Not the creative.

Do your client a favor, ditch creativity, find a superstar, and get them to read a script. In the end, you'll get another project for the client, get a superstar on your reel... and get $ to do something creative on your own time. *wink*