GoPro®, Leading Activity Image Capture Company, Acquires Award Winning Video Compression Software Company, CineForm®, Inc (http://gopro.com/gopro%C2%AE-leading-activity-image-capture-company-acquires-award-winning-video-compression-software-company-cineform%C2%AE-inc/)

Go-Pro Cameras has just bought Cineform!
I thought it was a joke at first but seems legit. I was just placing an order for 2 GoPros and saw that in their news section.
Will this mean we may see some sort of highly compressed Cineform codec in the near future?
Might just be a business move, but you would have to imagine the Gopro people would have an agenda to further their own products.
exciting
:)

Think they got Cineform for the 3D bit.

However, looks good for future GoPro products.

"GoPro declined to disclose the price, but said the amount was substantial, much more than $100,000."

More than $100,000? I should hope so.

They're here with me in Encinitas ("GoPro's sports marketing division is now in Encinitas.") and Cineform is just down the road, so I read it this morning in the local paper:

TECH: Videocam star GoPro expands in North County (http://www.nctimes.com/business/article_7174e7a9-98e5-5e24-ae30-d9b5daf9f261.html)