Is there a way to make Cineform 1440x1080 playback as 16:9 in Quicktime (Mac)? Quicktime (Mac) will only play it with a 4:3 aspect ratio.

Notes:
Working with HDV in a Cineform AVI. Tried re-wrapping from Cineform AVI to Cineform MOV but it still plays back in 4:3.