My first commercial shoot with the 5D II. I was going for a combination of showing-the-workings-of-the-app and having a bit of a visual hook to get people interested. "Scratching the world" sequence was done in after effects.

http://www.youtube.com/watch?v=TFrUcmjsUiw

Nice.

It was a good 1:00, it would have been a better :30. I thought the dissolves would have worked better as cuts.

Nice concept (with the cars moving backwards and forward), I'd have liked to see more of it, and earlier.

You didn't ask for opinions, so I'm hesitant to Reply here, but I agree with Mike in both aspects: hard cuts would work just fine here, and a LOT more scratching of The World would have made the spot much more interesting to me. Almost every shot held too long for a :60, so if you had birds flying forward and back, people walking, kids playing, a couple flirting/kissing, etc, this would have made the spot work better for me.

Good/fun concept, though. Keep up the good work!

Thanks to both of you for your responses. This is a new type of production for me so your feedback is appreciated. I'll have to go back to the edit to find that tighter and snappier version. Will post any updates here.

looking forward to the new version..

also.. i felt like the color was a little over saturated for my tastes.. I don't know if that was on purpose of it was because of the color profile / lens you used, but maybe dial it back a bit and correct his skin tones, it looks a bit orange.

I used the 24-70mm L lens with a neutral profile, (I believe that sets saturation to zero). From what I've read the L's (and maybe canon lenses generally) tend to give you pretty saturated colours. I also remember reading users suggest a -3 value for saturation with the canon lenses. Maybe I'll post a regular thread asking what saturation values people are using with canon lenses.