Hi,

Recently I shot an ad clip intended for television broadcast in 30p. Now the client is asking if it is possible to have it played in a movie theater. It was not in the plan when the shooting occur.

So now, if they wants to go forward with this idea, I need to convert the footage from 1080 30p (shot with an XLH1a) to 1080 24p.

It is possible to do this? I know it is tricky but can it be done?

By the way I posted this in the Vegas forum because it's the NLE I am using, but if there is others softwares I need to get to acheive this, let me know.

Thanks,

I will do a little bump here since I can't find a definitive answer anywhere.

Nobody have any Idea about this topic?

Getting 30p down to 24p is terrible. No other word to describe it.
You can do it, of course, but there will be motion artifacting everywhere, and it'll be juddery.
No matter which software you use.

Recently I shot an ad clip intended for television broadcast in 30p. Now the client is asking if it is possible to have it played in a movie theater.

So now, if they wants to go forward with this idea, I need to convert the footage from 1080 30p (shot with an XLH1a) to 1080 24p.Sorry but there's something here that I don't understand.

You're saying that you shot in 30p, and now that the client wants to exhibit in a movie theater, you want to convert it to 24p.

I'm not sure why you feel the need to convert to 24p just because the clip will be exhibited in a movie theater... these days most all ads shown in movie theaters are displayed by video projectors, negating any need for a 24p conversion or a 35mm film-out. In other words, there's no need to convert to 24p here.

If for some reason a 35mm film-out *is* required (very rare these days), that can be done from a 30p source, so you're still off the hook. Check with the theaters that will be exhibiting this clip, and I'll bet they'll tell you they can project 60i and 30p video without any trouble. Hope this helps,

I suspect, Chris, that the OP or his client is under the impression that the footage must go to celluloid to play in the theatre. I didn't consider that in my response.
Chris is right, of course. I'd be surprised if the theatre didn't have a digital projector alongside their film projector.

Chris,

Here, where I live in a mid-sized town, our movie theater offer two things for advertizers.

First, like you said they can display the ads in digital using a video projector but in SD only, from a DVD player.

We can also choose to have the clip printed on 35mm and get a better quality of course doubled with the advantage to be presented closer to the beginning of the movie, when all the lights in the room are closed and the audience more receptive. But the lab require that we provide a file with 24 frames cadence in order to do the transfert properly.

At first, in prep, there was no intention to do any of that so we choose to shoot in 30p for the TV broadcast.

If the conversion isn't possible, I will tell my client that it's SD or nothing. No big deal since it wasn't planned, but I want to be sure I am telling the truth to my client.

thanks,

Jean-Philippe, I think this is your opportunity to pitch a Blu-Ray player to the theater manager!

As well as your services to burn his ad clips to Blu-Ray in HD.

If a 35mm film-out is called for, I would suggest using a house that accepts 30p source material.

Jean-Philippe, it is possible but the question is can your client afford it.
DVFilm (http://www.dvfilm.com/services.htm) offers various services to take your 30p video and convert it to another format.
Check out their prices, preferably when you're sitting down :-)