I actually saw this a few days ago, but didn't consider it anything unusual until I noticed it again tonight and suddenly realized that this might be a pretty important shot in the future of Major Movie Studio to Theater to the Public film distribution.

The apple blurb from their splash page...


November 20, 2007
“Purple Violets” premieres exclusively on iTunes
This morning, “Purple Violets” became the first feature film to premiere exclusively on iTunes. A contemporary comedy-drama written, directed, and produced by independent filmmaker Ed Burns, the award-winning film stars Selma Blair, Debra Messing, Patrick Wilson, and Burns. “We’re thrilled Ed Burns chose to premiere ‘Purple Violets’ exclusively on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “Apple continually strives to provide the most innovative offerings to our customers and we look forward to more great independent film makers debuting their films via iTunes.” iTunes customers can purchase and download “Purple Violets” for just $12.99, play it on Apple TV, watch it in iTunes on a Mac or PC, or enjoy it “to go” on iPod or iPhone.




For what it's worth.

Could you change the title of the Thread to 'INDIE' instead of 'INDY'?

Because of the Wrong Spelling I thought you were talking about Indiana Jones at the iTunes Store :-D

Nice news though.

I thought the thread had to do with the Indy Racing League. :)

What's the resolution if you download a movie on the iTunes store?

640 horizontal by whatever the vertical would be depending on the aspect ratio I believe. The quality is decent. I've only ever downloaded free promotional TV shows and they look pretty good.