View Full Version : Sony EX and Weddings
Craig Seeman September 16th, 2007, 10:16 PM It was the April article that quoted the 844,000 number. Actually the last article link I posted did say 1.6 million Blu-Ray players if you include PlayStation3, much like the number you mention. The odd thing is recently (and only recently) HD-DVD discs have been outselling Blu-Ray discs.
This does bring us back to the Blu-Ray burner. You'll only be able to deliver to those with Blu-Ray players and not HD-DVD.
As per my thoughts with AppleTV, one might offer a Blu-Ray player (at the bottom price of about $499 at the moment I believe) to play the disc one makes (unless your client has one already).
I think the bottom line HDDVD players are down to $299. But where's the burners?
Basically, to boil down this whole thread in my perspective, the XDCAM EX is a reasonable camera to use for wedding regarding workflow in most aspects (IMHO).
The one concern is delivery. It would be a real shame (especially financially) of one ends up delivering the majority of one's work shot on XDCAM EX in SD.
Greg Boston September 16th, 2007, 10:53 PM rendering times for H.264 output can be extreme for full-length wedding videos.
A couple of comments here after reading this ongoing thread. I have an Apple TV and love it. It feeds my 65" HD RPTV. Although the AppleTV processes internally at 960x540, it outputs to your display at 1080i or 720P depending on user configuration. Mine is outputting 1080i. So you say 960x540 isn't really HD? Does that resolution sound familiar? It should, because it's the native sensor resolution of the lower end Panasonic P2 cameras. Most everyone seems to like the image they produce.
As to Kevin's post that I quoted. I have the Turbo.264 from El Gato and it chews through AppleTV renders very quickly. A dedicated hardware encoder using USB. I think it only works on the Mac platform at the moment though.
We've been saying it for awhile now, but the time to learn HD shooting is now. The time to acquire in HD is now. You will future proof your work this way. Tell your brides and grooms that for a modest upgrade fee, you will shoot in HD and deliver SD for now and provide an HD master when they are ready and able to play/display their wedding in HD.
-gb-
Kevin Shaw September 17th, 2007, 07:46 AM So you say 960x540 isn't really HD? Does that resolution sound familiar? It should, because it's the native sensor resolution of the lower end Panasonic P2 cameras.
So AppleTV is a good match for the HVX200, but not so much for the EX1 with four times the actual recorded resolution. The most practical way to deliver full-quality footage from the EX1 will be on Blu-ray discs in the same format recorded by the camera, or using more compressed options like H.264 at full 1080p resolution.
I have the Turbo.264 from El Gato and it chews through AppleTV renders very quickly.
I looked this up and it apparently only supports up to AppleTV resolutions at this time, so again not a good match for footage from the EX1. Hopefully we'll start to see more hardware-based H.264 encoders which can produce 1080p output in a reasonable length of time, but how much will that cost? Rendering finished HD projects out to MPEG2 format at 1080 resolution is inherently quicker than rendering H.264 unless you have a real-time encoder for the latter, and those currently cost several thousand dollars (at least).
As far as HD delivery for weddings is concerned, that's more a marketing issue than anything else at this point. Some videographers are doing quite well selling HD upgrades using various options including Blu-ray, AppleTV and WMV-HD on standard DVDs. And with maybe 2 million HD-capable players of various forms sold in the US in just the past year or so, I wouldn't be too quick to dismiss HD delivery as a trend far off in the distant future.
Kevin Shaw September 17th, 2007, 08:35 AM I'd prefer Blu-Ray but I think people are reluctant to buy players until the format war advances a bit further. It would make life easier if this began to clear up in early/mid 2008.
It's already pretty clear that Blu-ray has the upper hand, plus you can tell clients to buy a Sony Playstation 3 and no matter what happens they'll have a nice game machine with a digital photo player - something which will be useful far into the future no matter what happens with HD.
Ray Bell September 17th, 2007, 12:09 PM Here's another plan of action....
I'd get the Cineform Prospect to use with Adobe Premier CS3 and also
Sonic DVDit HDPro.......
Then shoot with the EX in HD, take the HD material and injest it to the computer using Prospect... Edit the footage and then output the results
in HD...
Injest the final into DVDit and create the menu's and output to both
Bluray and DVD....
Sell the package deal to the customer as, you get to play the DVD now and when you get a Bluray player you also have the HD version....
It takes the same amount of time, it will cost you $10 more for the bluray disk and you can charge the client for the HD version... your just giving them
the DVD version for free...
This way your moving forward to HD and the client is paying for the software and hardware as to go....
Alan Waters September 17th, 2007, 01:42 PM Here's another plan of action....
I'd get the Cineform Prospect to use with Adobe Premier CS3 and also
Sonic DVDit HDPro.......
Then shoot with the EX in HD, take the HD material and injest it to the computer using Prospect... Edit the footage and then output the results
in HD...
Injest the final into DVDit and create the menu's and output to both
Bluray and DVD....
Sell the package deal to the customer as, you get to play the DVD now and when you get a Bluray player you also have the HD version....
It takes the same amount of time, it will cost you $10 more for the bluray disk and you can charge the client for the HD version... your just giving them
the DVD version for free...
This way your moving forward to HD and the client is paying for the software and hardware as to go....
Are you referring to Cineform Prospect 2K?
I take it this does both SD and HD editing???
Great plan of attack btw!
Ray Bell September 17th, 2007, 04:59 PM The Prospect 2K is very nice but the Prospect HD will match the EX footage.
The thinking behind the Cineform products is that HD footage comes off of the camera in a compressed format with GOP...
If you injest the HD footage using Prospect it will injest the footage and convert the footage into an AVI file format (Cineform Intermediate). Its a lossless conversion and it allows your computer to be able to handle the footage for editing just as if it were SD.
After you edit the footage you just export the file back out of the editor and recompress it for burning a DVD or Bluray Disk.
Here is a link on the Cineform site for DVD authoring going from HD down to SD...
http://cineform.com/products/TechNotes/Export2DVD.htm
This would create your HD to SD authoring to DVD disks....
If you want to author HD and SD with menu support then you will need to use
DVDit HDPRO as it will allow you to burn both DVD and Bluray Disks....
This workflow pretty much flattens the idea that the EX cam is HD only...
Its just too easy to downconvert the footage in the editor to SD footage.
If you want to play around with the software you can download the Adobe Premier Pro CS3 and the Cineform Prospect from the Adobe site and Cineform site.....
you can get lots of HD footage from some of the forums here to play with. Some footage in the Sony V1 area and some footage on the Canon HV20 area too...
They list the footage at the top of the main page of the forum..
If you want to play out HD footage and don't have a bluray writter then you can also export to a memory stick and plug it into a Sony PS3.....
The file format for the Sony PS3 that would be M2T...
Ronny Hofsoy September 17th, 2007, 06:42 PM Hi. I have been working with prosumer camcorders last 20 years or so, the last years with HDV. If we decide to go for EX1 for weddings (and event) it would for sure distance us from someones uncle/cowboy with a HDV / PD150 on several points. At least if we know how to utilize the equipment.
Ray, I was actually thinking of bundling a PS3, but delivering on a Memory stick is (almost) purely genious - but makes new obstacles. How do you getto print on a Memory stick using your old (and now obsolete) SD DVD printer/duplicator... :-)
Mike Williams, I agree with you. The kind of people that would asks for HD, often have the option of playing it already. Sometimes they just have the screen but not the player. Should we bundle a player with the HD package to distnce the product even more maybe? Is price so important - if the total product package is state of the art.
George Johnston - I guess those that works and have been working with HD / HDV has experienced the focus and other obstacles many times. I would say 100% more than those just working SD. So who's learning to overcome the problems, and who's not?
George Johnston September 18th, 2007, 02:13 AM Ronny it's not the camera that should distance you it's your professional experience, a PD150 was a very good prosumer camera in its day. Having an EX will give a skilled operator a good crack of the whip but if the uncle/cowboy is earning as much or more money than you they can also afford the Sony EX camera. It's how you use a tool (camera) that sets a benchmark, I know very good cameramen who can't edit for toffee, but in my game (self contained production company) you not only need to film well but you need to be able to edit your own footage, add music, 3D graphics and know when to add an effect now that starts to set you apart from the competition.
Ronny Hofsoy September 18th, 2007, 02:48 AM George, no pun intended :-)
If we start using the EX1 and learning in the realm of real HD we would probably build a higher professional knowledge that further set us apart from the casual wedding videographer. I say probably becuase like some says, HD introduces several new issues that should be taken very seriously and some people would maybe just rely on the cameras improved picture quality as you point out.
If we take it seriously enough, you will gain new valuable information. And if you were highly skilled with PD150 or its like/HDV cameras, know editing and special effects. Then my point is - starting to use something like the EX1 will eventually add production value.
I am pretty sure that learning to deliver in HD will put you ahead of competition, at least for some time.
(BTW. English is not my primary language, and sometimes my writing are not entirely reflecting what's in my head. Sorry for that. (Including but not limited to wrong use of is and are:-)
Alan Waters September 18th, 2007, 03:49 AM The Prospect 2K is very nice but the Prospect HD will match the EX footage.
Are you saying that Prospect HD is all you need and that Prospect is overkill for HD? I take it Prospect does SD as well and is a swiss knife in this area?
If you injest the HD footage using Prospect it will injest the footage and convert the footage into an AVI file format (Cineform Intermediate). Its a lossless conversion and it allows your computer to be able to handle the footage for editing just as if it were SD.
Ok so lets say an hour movie at 35mbs at 1080P....could you estimate around how long would it take to convert the footage to an AVI format in Cineform.
After you edit the footage you just export the file back out of the editor and recompress it for burning a DVD or Bluray Disk.
I asked this question is a different forum and nearly got my head ate off by I suppose coders.
When do you think Programs will come out to enable us to do the cool menus seen in the Casino Royale James Bond Blu-Ray DVD?
If you want to play out HD footage and don't have a bluray writter then you can also export to a memory stick and plug it into a Sony PS3.....
The file format for the Sony PS3 that would be M2T...
This is a great insight to the workflow possible with the EX...thanks
Robert Bec September 18th, 2007, 03:53 AM I seriously dont think starting to use something like the EX1 will eventually add production value Ronny
Experience, Knowledge,Art of editing, Camera Skills, Presentation in my opinion they are the key elements in producing quality DVD's
Shooting with the EX or any HD camera i think is a bonus to anyones work.
Who's is controlling the camera and how now that's a high level of skill on it's own.
what about editing once again anyone can cut & paste but the elite can tell a story
rob.
Alister Chapman September 18th, 2007, 04:04 AM What about Sony Vegas Pro 8? Edit the native EX files, then output direct from the timeline to Blu-ray or SD DVD. There is no need to transcode to an intermediate codec. There is no such thing as a lossless transcode, any re-compression will introduce artifacts. Cineform claim there process to be "visually" lossless which means you can't see the difference. However do several transcodes say from Mpeg to CFHD to Mpeg and you will get some concatenation. It may be small and in-significant but it will be there.
Cineform was developed as an editing tool for HDV at a time when PC's and the applications that ran on them really struggled to edit HD Mpeg. These days multi core PC's running applications such as Edius, Vegas and Avid can edit HDV and XDCAM HD almost as easily as DV. Mac users running FCP can also edit native HDV and XDCAM material with ease. Cineform still has a part to play especially with 2k and 4k but I'm not convinced that transcoding is of HD Mpeg material is necessary or desirable.
George Johnston September 18th, 2007, 05:18 AM Alister the new FCP-6 timeline is great, you can edit anything from HD to SD on the same timeline but for reasons only known to Apple they updated all the apps in FCS2 but not DVD studio Pro, although you get a radio button for Blue-ray it has no effect...as yet their is... to my knowledge...no HD workflow from the Mac that allows you to output your final HD production to Blue-ray...
You can however...but I have not tried this, output 1 hour of HD video footage onto a normal 4.7GB DVD.
Craig Seeman September 18th, 2007, 07:12 AM Just to play devil's advocate and keep in line with the thread topic -
Why choose the EX1 over, let's say, the V1 for weddings?
They're both HD, the V1 can shoot SD 16:9 and goes to tape and allows real time downconvert out of the camera.
The question is, will the client see the difference between V1 and EX1 video? I know us professionals can but we're talking about wedding clients here.
This is why I bring up the business aspect of HD. The EX is a more expensive camera, may require an offload procedure during the wedding depending on the number of cards you have, computer based downconvert instead of out of the camera, archival time and expense. In addition, both HDV and XDCAM require additional expense if one is actually going to deliver HD, compared to SD delivery.
This is why I don't think one can "sell" your work at DV or HDV prices . . . and why we can't simply talk about HD when talking about the EX1.
How does one justify the additional expense and workflow time of the EX1 over HDV . . . when most clients are probably still happy with SD (and yes I know that WILL CHANGE but the majority of TV sets out there are SD even though I suspect the majority of TV set sales are now HD)?
I have my own thoughts but will save that for another post. I mention this because so many posts in this thread are about HD (and learning it) but that's not a convincing reason to move to the EX1.
Peter Jefferson September 18th, 2007, 07:42 AM "The question is, will the client see the difference between V1 and EX1 video? "
And THIS is the fundamental question considering the fact ath at this time, its already a difficult ascertion for the general public to come to grips with HD 720 or 1080i/p
they DO NOT KNOW the difference save for afew well versed geeky clients, but at the end of teh day they WILL NOT ascertain the differences betweent the 2. THey wil simply see HD or SD.. they wont notice the difference between 1080i or 720p on a progressive panel and they certainly WILL NOT really care for the difference, so long as they "have it" in HD..
This is the first foremost point above everything else.
In regard to the camera itself, the EX in itself will make shooting HD a much more viable option FOR THE SHOOTER by offering elements of control, DoF, audio, codec etc. In turn, production values SHOULD increase on the shooting level, however i can already see the no brainer shooters out there hankering for this camera and expecting it to work miracles...
The point however is the camera itself wont change the way HD is percieved by the potential client, however it will change the way HD is percieved on an acquisition level.
On a tech level and on a media menagement level.
The client WILL NOT CARE if you shoot with a Canon A1 or with an EX .. if it looks good THATS what they care about.
If its tagged HD, even better. to them, they wont know the difference on the outset and as it stands, in todays current market, its difficult enough to sell good SD let alone upgrade said client into HD offerings.
"I know us professionals can but we're talking about wedding clients here."
To be honest, over half the pro's wont be able to tell the difference between HDV and XDCamHD. Straight out of the cam it might be considerably different considering DoF and dynamic range, but in a real world environment, I dont see it making al lthat much of a difference to the clients themselves.
Like i said, the clients wont care what you shoot with.. and looking at photography as an example, smaller cameras have proven to be as successful as higher end gear.
Fair enough this camera changes the way a company may work with media, and frankly, i can se how in the longterm it will benefit many companies, my own included, however as it stands, and with the lack of demand for HD, the EX will only make shooting HD a more viable option due to the control, CMOS performance and codec/media management.
These 3 elements are the TRUE differentials which keep the EX above tape based HDV.
To the client, these 3 elements mean NOTHING
George Johnston September 18th, 2007, 09:31 AM The half inch chips on hearsay seem to be far better in low light and if some of the weddingographers are already using HDV using the EX getting better low light capabilities does make sense. The only thing that bothers me is card space and an EX picture matching say an FX1. Weddings are very organic and never run to time so if one is to be a true pro using an EX camera you would take enough sticks of memory to cover 2 weddings, that may mean 4-6 sticks of 16GB. I will see the EX at the IOV show next month but it will be more important to see editing options and a working workflow, time is money to me and I can't afford to be stuck with a pig in the poke that takes far too long to render. The only other point is that some of our USA cousins have clients with HD players and looking at the small amount of reviews on the EX it seems to give a superb picture and that extra low light ability may make the difference between a mushy pixalated church service and one that looks fine.
Alister Chapman September 18th, 2007, 10:02 AM George, I know about the FCS udates and DVD studio. The HD on a DVD option is supposed to create a HD-DVD player compatible disk but like you I have not tried this. I suspect the reason DVD studio was not updated is that they are waiting for suitable Blu-ray burners and possibly Leopard before releasing a DVD studio upgrade or patch. I hope they don't take too long as I am primarily a Mac user.
Greg Boston September 18th, 2007, 03:43 PM George, I know about the FCS udates and DVD studio. The HD on a DVD option is supposed to create a HD-DVD player compatible disk but like you I have not tried this. I suspect the reason DVD studio was not updated is that they are waiting for suitable Blu-ray burners and possibly Leopard before releasing a DVD studio upgrade or patch. I hope they don't take too long as I am primarily a Mac user.
I believe it is Leopard that is the final piece of the puzzle for Blu-Ray output. As for HD-DVD on standard DVD's, it works, but you must use MPEG2 for compatibility with earlier HD-DVD units.
-gb-
Greg Boston September 18th, 2007, 03:56 PM How does one justify the additional expense and workflow time of the EX1 over HDV
Easy. Try sitting down with 4 or 5 hours of HDV to ingest. Next, do the same with XDCAM HD. You'll be getting started a lot sooner with the latter, and time is money. The ease of working with a non tape medium adds up in all the little things. Impervious to moisture and temperature, no wear and tear on heads, no need to rewind and eject for storage, instant random access to material, no timecode breaks, no accidental overwriting of existing material... and the list goes on. Placing shot marks around crucial points of your material will help locate and make subclips out of it in post. It just makes your overall work flow much easier to deal with.
Remember, the conversion process for editing is really just a re-wrap of the file container format. It's fast and painless.
Sorry to be such a cheerleader, but with XDCAM HD, I actually look forward to the post ingest process because it's so much easier to manage.
-gb-
Kevin Shaw September 18th, 2007, 04:49 PM Try sitting down with 4 or 5 hours of HDV to ingest. Next, do the same with XDCAM HD. You'll be getting started a lot sooner with the latter, and time is money.
To be fair, you could record HDV on HDD recorders (e.g. Firestore) and eliminate the capture step that way, but that's maybe not quite as convenient as solid state recording.
As far as whether the average person will be able to tell the difference between footage from the EX1 and the Z1U, I'd bet they could on any decent 1080p display. A better question is whether they'd care enough to pay extra for the better footage - some will and some won't. The EX1 will likely be a fine camera for high-end wedding videographers who want to offer the best quality they can afford, and everyone else will keep shooting HDV (or DV).
Kevin Shaw September 18th, 2007, 05:01 PM To be honest, over half the pro's wont be able to tell the difference between HDV and XDCamHD. Straight out of the cam it might be considerably different considering DoF and dynamic range, but in a real world environment, I dont see it making al lthat much of a difference to the clients themselves.
Keep in mind that the EX1 records in a format which can be delivered at source quality to the consumer on Blu-ray discs, so if you do that the delivered image should be visibly better than anything else most of us can afford to offer. Plus if the DOF and low-light sensitivity are better that should make a difference where resolution wouldn't, and that's the real appeal of this camera. The EX1 won't be for everyone, but for those who get it I suspect they won't be disappointed.
Peter Jefferson September 19th, 2007, 07:26 AM Keep in mind that the EX1 records in a format which can be delivered at source quality to the consumer on Blu-ray discs, so if you do that the delivered image should be visibly better than anything else most of us can afford to offer. Plus if the DOF and low-light sensitivity are better that should make a difference where resolution wouldn't, and that's the real appeal of this camera. The EX1 won't be for everyone, but for those who get it I suspect they won't be disappointed.
HDV is no different in regard to delivery at source quality. Hell you can even deliver SD in M2t format running at 25mbps... the near ultimate option for SD delivery... aside from Digitbeta and DV50... the PS3 will easily play sd back in 25mbps on a standard disc.... BlueRay is insignificant in this regard as AVCHD 5.1 has already proven to be a viable option.
Low light is all hearsay until we see the camera in a real world environment. Not controlled...
Sadly, IMO, judging from spec and my experience with these tools over the last 8 years, I believe it will be in between the DVX100 and the Z1 in regard to response. DoF is a given, however bear in mind that many weddings clients are indifferent to DoF... if the shooter still has no clue, they're still left with unusable HD footage. It has been proven time and again that clients only want good clean imagery and frankly anyone can attain this. Its why so many cookie cutter companies have made a fortune in this industry and setting low end precedent of quality, in turn, setting an example against those of us who actually take pride in the cinematographic artistry of what we do. To be honest, not many clients care for the art. Its a sad fact. If they DID care for the art, not only would demand for it increase, but costs would inherently follow that demand. Yes there are those few discerning clients, but they're few and far between.
However we are still in the dark ages when it comes to acceptance from brides. Consider that a "lowly" photographer shooting with a Canon 20D n easily make $6k a pop. For video, not only must we stop the world but we must also justify the costs to the client. its no longer a simple matter of "this is our work and this is how much it costs."
For photography it works that way, for video, and HD to be specific, we must educate the clients as to what these differences mean to them.
In the end, they will only hear "SD or HD" Is it HD? Yes? Good, ok...
THAT'S ALL. They wont appreciate the differences as we would.. Not yet..
Trust me if they did, we would have been pumping out HD on every package for the last 2 years... but it hasn't happened and wont happen for a while. So the panic in the belief that this camera is the bees knees for weddings is a lil premature IMO considering that ANY HD capable camera can offer results for the client which are perfectly satisfactory considering the budget.
DO not EVER believe that a client will be happy to pay $1500 bucks on top of their package simply because you are using THIS camera as opposed to a HDV camera.
If a client can save $1500 bucks they will, and they do. If it's HD, that's all that matters. What KIND of HD is another issue and frankly, that issue is not important to the client. Simply because this industry, despite its evolution, still keeps its clients in the dark...
Mike Williams September 22nd, 2007, 11:10 PM I don't like 4 lux ratings for my biz. The A1U has CMOS and a 4 lux rating and it suxs for low light.
Having to baby sit the capturing process!!!
Greg summed it up but I thought I would back it up again.
Mike
Alister Chapman September 23rd, 2007, 03:01 AM I'll back up what Greg says. I purchased my F350 XDCAM HD camcorder for the balance of quality and cost. At the time of purchase I didn't really care that it used disks instead of tape. Now, 18months on I WOULD NEVER GO BACK TO TAPE! I have not seen a drop out or picture glitch since switching to file based. Transfers to and from the disks are quick and never fail. I had to write back an hour long programme to HDV the other day, it was a painful process and when I reviewed the tape there was a glitch in the middle so I had to repeat the process again. Things like this just don't happen when you are file based, it's just like copying any other data file on your computer. With FCP the transfers take place in the background so you can carry on editing while your material is ingested or exported in the background. With the EX1 editing with Edius and Premiere you can edit directly from the cards, no need to transfer anything, transfers are amazingly quick when you do need to do them.
The EX1 is noticeably more sensitive than the Z1/V1 and has very very little noise. It has wonderful creative tools that you can use to enhance your productions. Maybe a timelapse sequence of the wedding venue being prepared, slow motion of the bouquet being thrown and so on.
The lens on the EX1 has fewer aberrations than the lens on my Z1, so when the iris is wide open the pictures still look sharp and clear. It has no smear and very low haze when shooting into bright light. An proper manual focus, zoom and a full size iris ring. For me the lens alone makes the EX1 a no-brainer.
While the Z1 and V1 do produce good pictures the EX1 is a quantum leap ahead, not just in terms of picture quality but in terms of workflow and creative tools. I have used a couple of demo EX1's for some test shoots and the single biggest problem was handing the cameras back to Sony. I have my order placed.
John Bosco Jr. September 23rd, 2007, 03:51 AM Just to play devil's advocate and keep in line with the thread topic -
Why choose the EX1 over, let's say, the V1 for weddings?
They're both HD, the V1 can shoot SD 16:9 and goes to tape and allows real time downconvert out of the camera.
The question is, will the client see the difference between V1 and EX1 video? I know us professionals can but we're talking about wedding clients here.
Well, mostly the operator. Real lens for a more true manual focus. The option of shooting 720p or 1080i. Overcrank or undercrank. And the most useful feature would be better low light performance.
A lot of professionals are not jumping on the tapeless bandwagon. I just heard that the ABC affliate here in Tampa will outfit their news photographers with JVC 250 cameras. The Newscast just went High Def and currently still shoot on Beta SX, which is SD. Since ABC 28 is a Scripps Howard owned station, the company most likely will purchase the 250s for all of the TV stations in their broadcast division. This is a broadcast TV giant that is staying away from tapeless for news gathering anyway.
Craig Seeman September 23rd, 2007, 06:41 AM Sorry for excerpting but I'd though I'd focus on key points of your response.
If the client can't tell the difference. We need to address the other factors. The EX will generally have a higher cost of ownership than HDV. There's the cost of cards and XDCAM archival vs improved work flow (faster ingest).
The challenge of doing multi-camera shoots. They'll be fewer EX1 owners out there, The cost of hiring a 2nd shooter should fairly be significantly more.
If the customer won't see the difference and there's the additional cost of ownership and the cost of the 2nd camera (whether hired or owned outright) means one has to pass that cost on to the customer unless the workflow (fast ingest) means you can increase productivity (number of jobs).
One may be able to buy outright 2 or maybe 3 Sony V1s for the cost of 1 EX. WE KNOW the EX is better (for many reasons obvious to us) but if the customer can't see it/pay more for it then is buying going to be a profitable or competitive decision in the wedding biz?
Yes, it's obvious to me that someone with good DP skills will clearly have more control and produce better work with EX1 but there does seem to be a point where customers just aren't that discerning as you suggest.
Does the changed (improved?) workflow and increased cost of ownership (plus cost of hiring additional cameras) combined with customers who can't really discern the difference between a V1 and an EX1 translate into making more money?
BTW whether doing weddings, local cable spots or corporate work, NO ONE has yet ASKED me if I shoot or deliver HD. So I've had no motive to move to HDV (EX1 is a different story - see below).
What attracts me to the EX1 is that I think HDV has horrid workflow issues, the current HDV cameras have low light issues, the HDV encoding itself has issues with motion. The EX1 improves all the above.
1) Workflow - faster ingest (but one should add the time to archive and XDCAM discs are much more expensive than tape).
2) Better (best?) low light performance for a "handycam" sized HD Camera. Customers WILL see that. They often ask questions in that area.
3) Better encoding - 35mbps VBR doesn't seem to have the issues 25mbps CBR (HDV) has. Shooting 60p in XDCAM may yield nicer slo-mos that customers may see especially compared to slowing down the "artifacted" motion shots visable in some HDV shots.
But the increase cost of ownership and hiring additional cameras have to be offset by more income to make the EX1 viable business decision.
"The question is, will the client see the difference between V1 and EX1 video? ". . . They will simply see HD or SD...
. . . the camera itself, the EX in itself will make shooting HD a much more viable option FOR THE SHOOTER . . . it will change the way HD is perceived on an acquisition level. . .
. . . this camera changes the way a company may work with media, and frankly, i can se how in the longterm it will benefit many companies, my own included, however as it stands, and with the lack of demand for HD, the EX will only make shooting HD a more viable option due to the control, CMOS performance and codec/media management.
These 3 elements are the TRUE differentials which keep the EX above tape based HDV.
To the client, these 3 elements mean NOTHING
Craig Seeman September 23rd, 2007, 07:11 AM OT for weddings but - I have signficant experience with BetaSX (CRINGE!).
I bet I can guess their reasoning for going with the JVC 250 and it's not because they love HDV. Probably they want shoulder mount, maybe interchangeable lenses (but do news crews really change lenses?) and SDI output. My guess it's that unique combo they feel they need for their workflow. I don't think there are a lot of HDV decks that can play JVC HDV 720p60 short GOP from what I understand. I certainly can't believe they expect that tape format as useful archival.
Locally I see lots of HVX200s used for news. I believe they're shooting DVCPro50 to P2 though. Fast ingest and a good 4:2:2 I frame codec. They can use the same cameras in DVCPro100 mode when they jump to HD.
XDCAM is also (330, 350 and others) popular for ENG work. My guess is when those stations move to HD they'll be getting EX1s and I think Sony is banking on that (just my guess).
ENG is one of the best market niches for tapeless since fast ingest is key. Those stations that use tape often reuse them (e.g. BetaSP) several times so there's often no thought about source tape archival as a tape vs non tape issue.
. . .
A lot of professionals are not jumping on the tapeless bandwagon. I just heard that the ABC affliate here in Tampa will outfit their news photographers with JVC 250 cameras. The Newscast just went High Def and currently still shoot on Beta SX, which is SD. Since ABC 28 is a Scripps Howard owned station, the company most likely will purchase the 250s for all of the TV stations in their broadcast division. This is a broadcast TV giant that is staying away from tapeless for news gathering anyway.
David Heath September 23rd, 2007, 09:21 AM I bet I can guess their reasoning for going with the JVC 250 ......... Probably they want shoulder mount, maybe interchangeable lenses (but do news crews really change lenses?) and SDI output.
Much easier to put accesories on a JVC250 and still end up with a package that's relatively easy to handhold - everything from on camera lights, radio mic receivers, Firestore etc. And using pro 12 volt batteries, no problem with powering it all either.
The V lock and SDI output even makes it fairly straightforward to put a radiocam transmitter directly on to one of these cameras, something not really feasible with most cameras in this price range.
Steven Thomas September 23rd, 2007, 10:25 AM The EX1 is noticeably more sensitive than the Z1/V1 and has very very little noise.
Alister, how would you compare the F350 noise levels to the EX1?
I realize the F350 is a $25K camera. I see the specs for the F350 are:
F9 @ 2000 lux , 54dB(S/N)
I believe the EX1 specs are 54dB(S/N) with F10 @ 2000 lux.
I imagine you've seen this EX1 frame grab (rename to .tif):
http://www.dvinfo.net/media/xdcamex/Wakeboarding%20720p25.tix
There appears to be a lot of noise in the sky. The 24P wakeboarding image
appears to be a lot cleaner, but has more light.
Stu Holmes September 23rd, 2007, 12:03 PM I don't like 4 lux ratings for my biz. The A1U has CMOS and a 4 lux rating and it suxs for low light. The A1U is rated as 7lux for min.illumination.
....But agreed on your comment on (relative) lowlight performance!
Mike Williams September 23rd, 2007, 10:36 PM ALL THIS TIME!!! They lied to me :)
This thing is a marvel no doubt (A1U) I send them out regularly.
The workflow and the archiving issues having been covered.
I would like to add that althogh we may need to archive back to something else doing anything back to tape as HDV is rediculous...as has been mentioned...AND it won't save your project files etc...
At least from what I gather you can dump everything back to disk etc...raw footage, all project files, in my case FCP, DVDSP, etc... If there are changes to be made how do you handle that now?
If you dumped the capture scratch, (to make space) you need to reload the raw footage and pray it lines up..... no thanks...
I hope I'm coherent... I also need to talk myself into spending 10K on this cam + gear....
I posted about longevity in an earlier thread again trying to justify the added expense of this cam vs what we have now. If I go EX I will want to get at least three good years out of it.
The additional cost over the Z1's when spread over that timeline is minimal, taking into the time saving benefits of the EX as well as possible new packages I will be able to offer.
Mike
Alister Chapman September 24th, 2007, 01:15 AM Noise: Overall compared to my F350 if anything, the EX1 appeared to show less noise! Non of the material I have shot with the EX1 exhibits noise that is in any way objectionable or obtrusive. We shot some big black steam trains and the blacks and shadows were very clean.
Martin Mayer September 24th, 2007, 05:51 AM Alister (or anyone): any idea if the Expanded Focus function of the EX-1 works while recording?
Piotr Wozniacki September 24th, 2007, 06:19 AM I guess I read somewhere that yes, it does. Anyone who actually was using the cam please confirm!
Steven Thomas September 24th, 2007, 06:20 AM Noise: Overall compared to my F350 if anything, the EX1 appeared to show less noise! Non of the material I have shot with the EX1 exhibits noise that is in any way objectionable or obtrusive. We shot some big black steam trains and the blacks and shadows were very clean.
That's great news.
Any chance of a small clip?
Alister Chapman September 24th, 2007, 10:36 AM Expand Image does work while recording and gives an exact 1:1 pixel for pixel mapping on the 640x480 LCD.
Serena Steuart September 27th, 2007, 09:38 PM >>>no one has HD in their house as yet<<<
Really? Where are they putting them then? Certainly being bought in this bit of the woods. Vegas Pro 8 will render Blu-Ray plus most formats. Something not being available in the Apple world isn't a point against anything. However I'm sure Apple will get on board pretty quickly.
Mike Williams September 28th, 2007, 12:08 AM LOL... where are they putting them? I finally broke down and got one about a year ago or so. I put mine in my house on the wall...
I was a big home theater nut and had a 7 foot wide screen with a big CRT projector in a totally black room.. so my taste is elevated in that regard.
Regardless even delivering in SD the HD cams kick butt..... I have recently been forced to edit SD from a GL2 cannon and it was like going back to 8 track.... blah blah blah
Still have the taste in my mouth.... I'll deal with longer renders etc. Soon all this will be a moot point.
Somehow I think if we could read the "forums" of when we went to color from black and white or even silent to sound there would be the same disscussion.
Mike
Dennis Robinson September 28th, 2007, 09:01 AM If you needed to buy new equipment now.... would you buy SD cams?
What price do you put on your own personal vision?
Why do the best mechanics buy the best tools?
I value my work and want to "paint" with the best materials regardless of if the bride is nuts or not. I extract joy from shooting and therefore want to use the best tools I can afford.
Mike
Absolutely agree Mike. I have been using the JVC HD 111 cam for about a year now and there is no way i am shooting SD again. I get a real buzz when i see the footage. I love my work and dont care at all if the end result is only SD. All my clients are impressed when i tell them i am shooting in HD. I charge more and even if i offer a good rate i tell them I will use hD for the same price as SD. I am not going back.
Kevin Shaw December 17th, 2007, 08:59 AM Sadly, IMO, judging from spec and my experience with these tools over the last 8 years, I believe it will be in between the DVX100 and the Z1 in regard to [low light] response.
I tested the EX1 at two weddings recently plus did some side-by-side comparisons to an FX1 at home, and the EX1 is clearly better in low light in a way which will matter to wedding videographers. Whether it's enough better to justify the higher price compared to other HD cameras will be something we each have to assess for ourselves, with due consideration for working that cost into your business plan. But I'd say that any wedding videographer shooting in HD should take a look at the EX1 as a useful tool for dark churches and receptions, plus the image quality is excellent in other regards as well. Anyone who springs for at least one EX1 will be better off than competitors who don't, so a couple thousand extra (plus memory cards) may not be a bad investment in that regard.
Steven Thomas December 17th, 2007, 09:38 AM Kevin, would you be willing to do a quick sensitivity (low light) comparion with the FX1?
Set both cameras at their lowest gain setting, match the overall exposure and record the f-stop for each camera.
Craig Seeman December 17th, 2007, 10:02 AM Someone on another forum did a test comparing the EX1 to a PD-170 (the low light champ) and found them to be VERY CLOSE. They thought the EX1 may have had a VERY SLIGHT ADVANTAGE! They also felt the EX1 had LESS NOISE at +18dB gain.
The EX1 wast tested at 1080p30 1/60 shutter, F1.9, 0dB gain (and then +18).
Both cameras were pointed at the same image and was examined in the viewscreen (in which the 170 looked slightly better in low light) but video had reveled the EX1 was actually slightly better.
(not sure if this was off the card or HD-SDI out though)
Mind you, it's just one person's testing but I do think it's noteworthy. The person is a wedding videographer now moving into corporate work.
Kevin Shaw December 17th, 2007, 01:41 PM Kevin, would you be willing to do a quick sensitivity (low light) comparion with the FX1?
Set both cameras at their lowest gain setting, match the overall exposure and record the f-stop for each camera.
I don't have the EX1 available right now but I can tell you there's a qualitative difference between the two cameras in low light which may transcend simple technical comparisons. With the EX1 you get much better shadow detail than the FX1 can produce in dim lighting, even with both set to a similar exposure. On the other hand, the EX1 yields more obvious image noise at high gain than the FX1, so you can't push the EX1 as hard that way (which is okay given the greater inherent sensitivity). Bottom line is that the EX1 at 0-9db produces images more like the way things look to the human eye than the FX1 can produce at any setting in a dark room. I don't think numbers alone can express that.
John Markert December 19th, 2007, 10:32 PM After reading thru 5 pages of testimony, I'm surprised no one has mentioned the new CMOS HDV camcorders coming from Sony that will address the low-light issues as well as record onto tape, hard drives, and memory cards simultaneously. Not surprisingly, the EX1 has been released before these wedding cams, perhaps coming in February in two sizes: a chopped off Z1 size and a shoulder mount that can take a three hour tape. These camcorders will solve the archive issues and injest issues, but with 1/3" chips will probably not be as sensitive as the EX with 1/2" chips. They will also have the ability to mount different lenses, which the EX cannot.
Sounds like Swiss Army knives for wedding pro's. There won't be any advantage in lower cost, however, with the shoulder mount cam going for about $10k. These cams will also be able to record in SD, which the EX cannot.
So maybe the EX is ahead of its time for events.
BTW, I don't think 1080p will last more than a few years. 3D and holographic projection are not too far off...
Kevin Shaw December 20th, 2007, 06:39 PM I like some of the features of the upcoming cameras but can't see paying the same price as an EX1 for something with a smaller sensor - and hence probably less low-light response. I'd say Sony has mixed up some of their features choices and relative pricing, but maybe the market will vote otherwise.
BTW, I don't think 1080p will last more than a few years. 3D and holographic projection are not too far off...
Given all the confusion involved in the current HD transition, I suspect it will be a long time before consumers are ready for anything else. If anything it will take at least another 5 years just to get HD delivery and displays in most homes, so allow a generation or so after that to move on to the next big thing.
Vince Gaffney December 20th, 2007, 07:22 PM Given all the confusion involved in the current HD transition, I suspect it will be a long time before consumers are ready for anything else.
It's actually a DTV transition. HD is just a byproduct of that.
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