David Sayed
August 7th, 2007, 11:56 AM
From Engadget's feed from the Apple event today http://www.engadget.com/2007/08/07/live-from-apples-summer-mac-product-press-conference/ :
10:38AM: "Next up: iMovie. This is really interesting. Let me tell you the story. One of our video engineers went to the Cayman Islands, shot a lot of underwater HD, wanted to make a video for his buddies in half an hour. We found out couldn't do it. Engineer got out Final Cut Pro. Couldn't do it. Couldn't do great movie in 30 minutes. So he created an app that could do it. We were so blown away that we decided to use it. We're still calling it iMovie, but we're giving a new icon so we can show it's a whole new app. One library for all your video."
10:42AM: "Got one library for all video you've shot. Can scroll through it all just like your photos. Can rediscover and enjoy all your video as well as make movies more quickly. Takes video from any source. HDV, still cameras that do video, brand new AVCHD camcorders. This new Panasonic one is the best. Records hour of super high quality video on 8GB flash card. Skim to preview, doing for photo, why not for video? Can skim through it in faster than real time. Completely -- it's a far superior way to find stuff in your video library. Allows for super fast movie creation. Select video like you select text. Build a movie almost instantly. Add polish quickly, add music, sound effects, can drag photos, great titles, great transitions. All sorts of effects. Can view and share almost anywhere. This is the real key. You can go to share menu, make version for iTunes. Watch on computer, iPod, iPhone, Apple TV. Put on .Mac Web Gallery."
10:38AM: "Next up: iMovie. This is really interesting. Let me tell you the story. One of our video engineers went to the Cayman Islands, shot a lot of underwater HD, wanted to make a video for his buddies in half an hour. We found out couldn't do it. Engineer got out Final Cut Pro. Couldn't do it. Couldn't do great movie in 30 minutes. So he created an app that could do it. We were so blown away that we decided to use it. We're still calling it iMovie, but we're giving a new icon so we can show it's a whole new app. One library for all your video."
10:42AM: "Got one library for all video you've shot. Can scroll through it all just like your photos. Can rediscover and enjoy all your video as well as make movies more quickly. Takes video from any source. HDV, still cameras that do video, brand new AVCHD camcorders. This new Panasonic one is the best. Records hour of super high quality video on 8GB flash card. Skim to preview, doing for photo, why not for video? Can skim through it in faster than real time. Completely -- it's a far superior way to find stuff in your video library. Allows for super fast movie creation. Select video like you select text. Build a movie almost instantly. Add polish quickly, add music, sound effects, can drag photos, great titles, great transitions. All sorts of effects. Can view and share almost anywhere. This is the real key. You can go to share menu, make version for iTunes. Watch on computer, iPod, iPhone, Apple TV. Put on .Mac Web Gallery."