To understand the impact of Comic-Con on the motion picture and television industries, look no further than the 2013 panel discussions from some of the worlds major entertainment content creators. There on stage was the entire cast of X-Men – Days of Future Past featuring a few actors you might have heard of: Patrick Stewart, Ian McKellen, Halle Berry, Jennifer Lawrence, Peter Dinklage, Ellen Page, and Michael Fassbender among others.
Right there is a pretty good indication of how “mainstream” comic culture has become in the business of global entertainment.
Warner Brothers (whose comic heritage links directly back to Looney Tunes and Bugs Bunny!) – used Con public panels to announce major movie projects including a mega mash up expected next year featuring the twin titans of the comic universe, Superman AND Batman, scheduled to appear together for the first time in a single live action film — and high concept features like Gravity, a space adventure set for later this year starring George Cooney and Sandra Bullock as two astronauts set adrift in outer space.
Last year, NBC partnered with Warner Bros. to introduced it’s Revolution TV series and used this year’s Con to promote the NBC flagship shows Community and Grimm, along with a big promotional effort touting their Sony Pictures Television partnership on the new Blacklist series.
HBO was on scene with Game of Thrones and fans got a chance to hear directly from novelist George R. R. Martin.
Fox’s TV and Movie divisions were showcasing everything from future plans for Family Guy to the new Wolverine movie starring Hugh Jackman.
And even the History Channel set up a fan-friendly compound across the street from the Convention Center with a Vikings experience to promote their Canadian Irish historical drama.
To think that Comic-Con is just a convention about comic books and action figures just doesn’t get the event’s growing impact on the global video and movie production industries.
Plus, frankly, it’s just a whole lot of fun just to hang out in balmy San Diego for a part of the summer, surrounded by 100,000 or so smiling, costumed creative types!